Greetings everyone, and happy holidays! I am writing to provide another update about the Ektoplazm 2.0 crowdfunding campaign and redevelopment effort. If you haven’t already done so I encourage you to read the first update before proceeding.
First, the perks! A month ago I posted an update about the Ektoplazm postcard project. Everyone who claimed a postcard should have one by now—if not, please contact me and I will sort it out.
The t-shirts are another story—they have not yet been produced and shipped. This is ultimately my fault. Since I am no expert in t-shirt design—and since I wanted the design to be as awesome as possible—I delegated this task. Unfortunately I was not satisfied with the direction of the design and cancelled the deal a month into the process. I then tried working with another designer—and another. Neither worked out. Finally, I decided that I should just design the t-shirts myself. Given the late start, my relative lack of experience with this type of design, and my existing workload, it is taking much longer than I had hoped. I apologize for the long delay and will update all qualifying backers when the shirts are ready to be shipped. In the meantime, don’t worry; if you were due to receive a t-shirt you haven’t missed anything yet!
As for the “best of” compilation, it is almost ready to go. Looking back, it has been an incredible amount of work, sifting through ever release ever posted to distill the essence of Ektoplazm’s rich history and musical diversity. I actually began work on this project back in February—almost an entire spin around the sun! By now I can reveal that the compilation will include approximately 50 of the very best tracks released via Ektoplazm, several of which were fixed and remastered for this release. The “best of” compilation will be released to qualifying backers of the Ektoplazm crowdfunding campaign one month in advance of the public release here on Ektoplazm. I am hoping to be able to wrap this part of the project up in early January.
The remaining digital perks—beta access, artist accounts, and so on—will be available as development proceeds, though I can’t say when that might be. Previously I estimated that these perks might be available as early as November—with a public launch of the new site to follow in December 2012. Neither of these targets were met, obviously.
In hindsight, it was overly optimistic of me to expect that everything would fall into place in time to meet such ambitious targets. Ektoplazm 2.0 is a massive undertaking for a single individual—which is why I planned to partner up with another developer to ensure the project proceeded swiftly. After the crowdfunding campaign ended I received many generous offers of help, interviewed several potential partners by email, and eventually decided to take a chance and move across the country to start working on a trial basis with the most promising candidate. Unfortunately, this working arrangement fell through after about a month—leaving me where I began: working by myself to realize my vision of a better Ektoplazm. This isn’t as bad as it sounds—after all, I am confident in my ability to get the job done, and just as dedicated as ever—but it will take much longer than initially estimated. At this point I don’t want to throw out any more dates. I just want to get to work and share progress when I have more to report.
On a brighter note, I am happy to report that Ektoplazm’s new content manager is up and running: welcome Soren Nordstrom to the family! He will be handling all release submissions, packaging, and processing in the new year. In the meantime I will be helping to clear the backlog in the coming weeks. While helping Soren get up to speed I have been struck by the sheer insanity of what goes on behind the scenes around here—the 40+ hour work weeks, the endless flow of emails, the innumerable exceptions and “gotchas” that accompany almost every release submission, the meticulously detailed packaging standards, and all the other maddening tasks that must be mastered to ensure the steady flow of music through the ether. Please show Soren patience and understanding; it really is a lot to ask of anyone to do what I have been doing all these years!
A reminder for all label and artist partners: please be sure to follow the distribution policy closely. This page will be updated anytime there are changes to the process. It is important to follow every step closely to ensure that we have what we need to keep the music flowing.
That’s about it for this update! As you can imagine I am not exactly thrilled with the setbacks the project has experienced in the last few months. Nevertheless, I remain committed to the project and look forward to making more progress in early 2013. If anything, the false starts and obstacles I have encountered have simply strengthened my resolve. I sincerely apologize to everyone who was expecting more by now and genuinely hope to impress you with what comes next.
Until then, stay tuned for more great music while development continues behind the scenes!