This article talks about giving promos out to friends and family and then watching as the social networking viral magic takes over. Eh, that’s one very small important piece of the puzzle. The artist’s brand should be prominent in the various social sites – like planting seeds and allowing them to slowly grow. I just think many labels don’t even realize how easy and efficient it CAN be. They’re so used to the crappy and long winded snail-mail promo experience. With a professional digital service, a complete promo can get uploaded and 1000 invitations can get sent out in 20 minutes. Not only that, but every action gets tracked. If a media contact isn’t following up with their part of the deal, then simply remove them from your list.

Physical promos suck.

Maybe there is something to getting a “taste” for the feel and look of an especially well designed CD in your hands. The art in combination with the music, and its mine! lol Although that does sound selfish and possessive it is more or less true!

Follow up with fans is exactly the key here: offering similar (or even better products) at good prices at the opportune time! ;-)

“There are fewer psytrance reviews written than ever before—and it is a far worse fate to be completely overlooked than it is to not break even.”quote

I disagree, maybe your considering mainstream media? but I think through the internet Pystrance culture,media, and creative constructs are reviewed and discussed even more. With more forums, websites, webzines and blogs for people to connect at. With more people having access to all kinds of releases yes there is always potential that a release gets overlooked but everyday we also have a broader audience looking for quality content on the net.

I agree about sending your promos to friends/contacts though, great point here.

thanks for the article.